There are an amazing amount of reviews of DJI's latest. I find it amazing that so many people have fallen completely in love with something they haven't even seen yet, with the best camera ever, making the most beautiful pictures they have never seen.
I'm not sure how DJI created such a cultish "fan" base out of a bunch of equipment buyers, but I bet a lot of companies would like to understand their recipe.
They make good stuff, don't get me wrong...but their "following" is way beyond product appreciation. They could put four toothpicks on a hot dog and get hundreds of perfect reviews before it hits the market.
How do you turn a simple product into what looks like a religion? I'm sure Yuneec would like to know but you have to give kudo's to DJI's marketing department because I believe they have gone beyond Apple's business model.
I'm not sure how DJI created such a cultish "fan" base out of a bunch of equipment buyers, but I bet a lot of companies would like to understand their recipe.
They make good stuff, don't get me wrong...but their "following" is way beyond product appreciation. They could put four toothpicks on a hot dog and get hundreds of perfect reviews before it hits the market.
How do you turn a simple product into what looks like a religion? I'm sure Yuneec would like to know but you have to give kudo's to DJI's marketing department because I believe they have gone beyond Apple's business model.