Cool concept. I've said it before, I think thats going to be a huge market in the near future; "no flying experience needed to fly."
It does leave me with a few thoughts;
The video says it weighs just under a pound, so users will have to register with the FAA. It also makes me wonder how responsible the "target audience" will be with regard to the FAA rules and regs. I don't think they'll be as concerned or knowledgable as those that fly platforms like the Phantom, Typhoon, Solo, etc... I think unless people are educated that there is no difference between the "Breeze" and say an Inspire, we'll see these things flying over crowds at concerts, accidents, fires, etc... used like an aerial version of their smart devices.
I think these buyers will be surprised by the NFZs since these fall within the FAA rules...