My understanding is that if any photos or video clips you shoot are used "in furtherance of a business" (ie; they are used to generate money), then they are considered as "used commercially" and would therefore require you to have your part 107. This topic came up a while back and someone pointed to a website that is partnered with the FAA and a simple FAQ that went something like: If you take a picture and sometime later someone asks if they can have a copy and they use it for their own interest is that okay? And the answer was yes. I would say if your doing this on a regular basis . . . . then you would need a part 107 certificate.
If you want to see the requirements for a Part 107, as well as rules pertaining to commercial use under part 107 and everything else, go to the FAA website, and there on the front page is a link to Become a UAS Pilot.
If any type of consideration is obtained, in any amount, through the use of an unmanned aircraft a 107 license is required.
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