So long as they are not requiring people to be 4 out of 5 stars or better (buying reviews) to get the gift.
My initial reaction is that this is unethical.
It would be if they insisted on a positive review. There was nothing to suggest that in the request for review I received. Nor was there any mention of stars.
I'm well aware that some have experienced issues not of their own making, from hardware to firmware, but I have not been one of them, having an H that has worked as expected from day one. My review was based on my experiences, and did not incorporate anything from the experiences of others. I will only relate what I can personally verify. With the massive anti H campaign that was initiated by a competitor, on EVERY social media outlet, before and after the H was released, requesting a review from actual users is not out of line. That anti H campaign is still in play.
From my perspective what is written in a post or review is established by the writer. If the writer is honest and true there's no ethical issues. If the writer is one that embellishes, has a hidden agenda, or outright lies there would be tremendous ethical issues.
Therein lies the problem with any review or forum post. Many product reviews are written by people often provided free product to review. We should never accept them as factual or fully descriptive and expect only the good to be mentioned, rarely the bad. The one time "user" reviews we see at places like Amazon, Best Buy, Adorama and such can come from users, non users, brand zealots, paid writers, and haters. We just don't know but we can read as many reviews as possible to develop a feel for what and how they are written to generate a reasonable sense of accuracy.
We all use the internet to assist our decision making but we always need to remember what we read will be heavily influenced by the knowledge and experience of the writer relative to the product discussed. Someone writing a blatantly negative multirotor review or problem description with little or no previous experience is suspect in anything referenced. We have to ask ourselves if the lack of experience may have been a causal influence. Someone that never finds a negative is equally suspect because there will always be "bad" points. Ethics and integrity in an individual are everything in who they are. It generally does not take long to determine if they make the cut.
For me, when I write a review, if there's something I don't like you'll hear about it. For the H that's how they set up team mode by keeping the camera controls on the primary flight controller instead of shifting them to a secondary, along with advertising the H as something suitable to a new flyer. Then there's the massively abbreviated system documentation that limits the ability of many to learn the aircraft. Aside from those complaints mine has worked as expected from day one and there had been no issue that would persuade me not to buy another. I'm impressed enough to be considering the purchase of a 920. Others have not been as fortunate.
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