If anyone has read the EULA relating to SDK App development they might have caught the ITAR clause near the end of it. That is likely to generate more than a little consternation for U.S. App designers. What might be created here using public domain code features might not be exportable if articles from multiple public domain codes are employed. There's a clause in ITAR regs that essentially state that when multiple public domain articles are combined to create a new function they can become export regulated as new UAV technologies governed by ITAR. People unfamiliar with ITAR are going to have become educated quickly. This will not be easy since it's controlled by three different government agencies; Treasury, State, and Commerce. Everything UAV originating in the U.S. falls under ITAR export controls.
Mickey,
I agree, there is much more to be shared about the E90 camera before purchase is justified. The pablum and hype published thus far provides little in the way of establishing superiority over existing camera/lens products, and camera control features have been in need of a lot of improvement for some time. The only cameras I own that will not always be at the last setting used when I use them again are CGO types.
Numbers don't tell what the actual pictures and video will, and imagery reduced or compressed for publication in this forum are fairly useless in providing accurate image depictions. You can't post a full size or PNG image. As it stands I could place an order right now but until more info is published that can be used for accurate comparison purposes I just can't do it. Then there's the flight planning and mapping functions, which is available for anything that uses Pixhawk. It's hard to justify spending $4k+ and $200/battery for something that for the moment might only be superior over the H in these areas. You can build a pretty nice system that will carry a full frame, 50mpxl camera with a prime lens and have all the same features while being able to swap out superior payloads at whim. Costs more, except where batteries are concerned, but you can have a heck of a lot more in deliverables. If you haven't ever seen what can be done with a 50mpxl image shot with a 28mm lens on a full frame camera image shot over 800' away from the subject you would be astounded. I know Mickey has.
Bottom line, they need to get the information out there that will permit qualified purchase decisions, not emotional or impulse decisions. It needs to be done before the ships carrying the containers make landfall.