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I think GoPro are going to continue to loose market. They are primarily a lifestyle brand rather than an innovator these days - that was what their GoPro channel venture was about, and the cause of the disagreement between them and DJI (each side thought that they brought the most to the table when it came to cameras on drones). Given the continued success of DJI, I'd say that technical innovation is more important in this space and the longer they take to bring the Karma to market (like the Lilly drone), the further behind the curve they'll be.